2. Keep something special up your sleeve so you can surprise them. 3- Remember, it's the small things that can make a big difference. Rating: 5/5

Deliver Consistently and Reliably

One bad experience can kill good customers. It's true. Even if you've built up a good relationship, treating them badly one time can make them think about going somewhere else. It's funny, but the better your service is, the more they expect, and the more disappointed they'll be if you let them down. The most important thing is not to get complacent. You need to be consistent and reliable. Whether they are new or old customers, give them your best.

Hints and Tips:

1. Regardless of the how long you've been dealing with people, treat them well every time.

2. The more good service people get, the more they expect. 3- Remember, you're only as good as your last encounter.

Rating: 5/5

Keep in Regular Contact

You should be in contact at least once every three months. Ideally, mail something to your customers every three months, even if it's just a postcard or e-mail with a funny message. A phone call to make a special offer is also an excellent idea. Remember, your business is probably one of the lowest priorities in your customers' lives-they will forget about you if you don't keep in contact.

Hints and Tips:

1. Keep in contact every six weeks or at least quarterly.

2. Make your correspondence memorable. 125